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Doctors’ Grades Help Patients Decide on Healthcare
Time 20:53 As more consumers use the web to research their medical needs and choices, the greater the demand for some type of performance metrics in healthcare delivery. This dynamic taking place in healthcare is causing greater competition among providers, and more healthcare marketers to look for ways to tell their story. Healthgrades dot [...]
[0:00:05] ... joining us today. And a -- as we continue to focus on health care of and this is a good this is a great example. Of how social media and attract people. I was on Twitter and I guess today Christopher Boyer found me on Twitter and and we started a conversation in relationship then the more we. Got to know each other the more we said hey let's talk about so health care or social media because. Christopher Boyer. Is a consultant for. Health grades and health grades dot com. And he specifically works in the area of helping hospitals. Understand social media as it relates to their health grades site but he's. You know just well versed in in health care and social media. All around so Christopher -- welcome you to the marketing edge. ...
[0:01:01] ... has. I mentioned to you we work with hundreds of hospitals and health grades helping them develop the strategic marketing and business development programs. So I found in the last. Eighteen months -- a really big drive to start embracing social media. ...
[0:01:17] ... there's a confluence. Of factors that are I'll use the term forcing. Health care and health care includes hospitals. Physicians. Payers. To the social media table those data points from me our -- The cost section is technology efficiencies. And if online and technology is good for travel in good for financed. Some of those same efficiencies. Can be squeezed. Out of the health care system. And then lastly the whole notion of transparency and all you'll love mention transparency -- you could elaborate on it in terms of other people. All are experiencing in health care so whether it's something as simple as that might kidney stone a surgery at St. Joe's hospital. That I shared on a a couple of sites the whole notion of peer to peer. Stories giving comfort. And and patient to expert advice giving confidence in the system. Big category. Combined with the other two. I think of the three reasons that all parts of the health care system are really coming to the social media table and trying to evaluated. Europe and immersed in health care certainly for the last four years what's your take on the assessment. ...
[0:02:43] ... very good assessment what I'm finance that the blind trust in the health care system is really beginning to Rhode. It used to be many years ago when my parents are privy to this -- while whereas they just follow the doctor's rules the doctor says that this has and they go to that task. What's happening here is that consumers are now becoming more and more active partners. In the folly of their health problems. And that's driving this shift. In the market. We're consumers are actually responding to -- to that and providers are forced to provide those resources for them. Consumers are looking for transparency with you mentioned that equality and price seen. And social media is a really good tool to deliver these messages to the consumers know more of that information is delivered to the consumers. The more they expect that information to be available on the web. They realized hospitals physicians. Insurance companies realize that those conversations are already being had about the -- market. And they have to be part of that conversation in order for them to look. They defend themselves and and times -- the information not positive towards those who puts the hospitals of the doctors. And also -- to really communicate to the intricacies from the delicacies are making their health -- purchased. And you mention the kill our marketing dollars are being managed with more scrutiny from every it within healthcare. And social media is really provides sort of a low cost of entry in order to get to get online. Its dvd is things like Twitter it's easy to use things like FaceBook in order to provide a marketing message. And and and the last thing that's into that this happening in health care providers throughout the country is that there's a shift in the demographics of the employees in the positions. And the is ...
[0:04:30] ... The one thing that up as health grades dot com that I think is more appealing to a person who is let's use the term shopping. You've got these ...
[0:05:14] ... we have -- of more than 700000. Physicians. Nationwide. And for a small part of that information is available for free on our web -- Where you can actually get information about where the doctors ...
[0:06:18] ... toward transparency. On the armed conflict in that position there remember and health care search. Is searching with -- So consumers that are working on line and are looking for a solution to their health care problems. With health -- what we've seen has that in the previous here we rose in January we're tracking. Approximately three in the union. Users unique visitors hitting -- web site. By November we're more of more than six million unique visitors are seeking out health care reports from my site. And that's you know when did this survey out of people killed but we found is that more than 80% of them. Are ready to make an appointment -- doctor within thirty days. And 71% of those people are researching new doctors. Really this means that does -- for transparency in health care right now it's around make enough health care choices for purchasing choices. With the positions. And learning more about how they're outcomes -- And of course it's also very ...
[0:07:49] ... We'll get right back to a conversation with Chris -- of health grades -- child. But I wanted to share with few be on product that do we use -- quick comments and it's ...
[0:10:50] ... The more open up in the air in the way they conduct business. But frankly every hospitals sort of entrenched in sort of that they don't look what I would call an antiquated. Internal infrastructure. ...
[0:12:33] ... sort of that the snowball effect that the kind of happened every business. ...
[0:14:17] ... are going to be used to be light and Twitter to make health situation. I think it's a good branding tool but I don't think it's right audiences and secondly. We haven't figured out good ...
[0:16:59] ... web site as a way as a community relations tool as a business relations tool. As a way to reach out to there. To the referring physicians and their community all of these these -- ...
[0:18:04] ... And actually read information about online media how it's being applied in health care. I currently am. The most active participant in terms of creating blog posts etc. but hospital marketers are coming on board. ...
[0:18:37] ... Chris where we appreciate you being on the marketing it stimulating conversation. Health care I think in 2009 is going to be one of those industries that. The world you dominate. A lot of what ...
[0:19:04] ... I think Chris lawyer for his time once again he works with health grades dot com. And in that role he helps hospitals. That are participating in health grades online programs. The issue is we highlighted here in health -- may well apply to other industries and I just want to sum up some of the general points that I think can apply one. Is aligning the tactics of social media whichever they may be that you try out. But outside of your role the with the company but test them now but align those tactics and tools with strategic business goals for company. Look at all of the digital assets as potentials for social engagement. Use the tools. That are out there ...
Vengeful_Hr1_1-8-09
Are you feeling vengeful against an employer because of what's going on with the economy?
[0:01:04] ... And they are from month not -- I've -- just one business it's every business where any idea I know works everywhere. -- I don't people all walks of life. Stockbrokerage. People who work -- ad agencies. I know people who are writers actors show. I don't people in the banking business. Attorneys. And everybody is getting hit. Everybody's getting -- got him before the holidays. Some are still finding out their fate. In ...
[0:02:37] ... told me everything. And -- people in every line of work every business you can name. Yelled I'm home during the day a lot of these people are worked trying to make a phone calls ...
[0:05:24] ... sergeant. So let's just say I know at least one person. Whatever business he was is. All once she got canned. Called some of the law enforcement people and regulatory agencies said Don hey I don't tele buddy my name but just. I know darn about this company. I know other people who have simply call the double fault and says. I hate my boss. I wanna do something to hurt you know on the level put insurance companies gas tank. The I don't think necessarily mean it I don't think they'll actually do it they're just venting. But I ...
[0:06:34] ... not surprised when I hear stories on CNBC during the day that. Business is -- just about everybody except. Gun manufacturers. Blocks there was some people make blocks and quiche. Privatized prison systems. -- companies that privately operate state and county prison systems. All EST and I'm sure Hillary possession business is doing very well as well collection agency used. All right. But. You've got people who lump. Are so angry. They talk ...
[0:13:42] ... for comet to Syracuse carbon is local isn't all. Pack more and business manager of empire state cartridges -- all of New York State is shifting to the reggae -- own portfolio. We -- the ...
[0:21:12] ... won the writing court last month auctioned off her house. For the health and let's understand this but house is worth one point three million dollars. Utley debt was 65000. Dollars. She had paid 10000. ...
[0:36:22] ... shot. And I ran out -- I went to go take care business for my family and all and then I came back to my office cause I really don't know what to do I ...
[0:38:12] ... did to me. What they do work was -- word for a small company. Group of guys got I grew up with. Make -- better -- fifteen an -- great great many out there as ...
Daily Feed (01.08.09)
Today's Clip Includes: News... Entertainment News... Facebook Chat... Flyers announcer Steve Coates.. Bizarre FIles... As Seen On TV Products... The Razzies... Air Force One... Wrap Up...
[0:04:00] ... Health officials for a weren't good. ...
[0:05:07] ... we'll try to when he started using his you know his his business went down. And then you know he was living in in you know like some -- Marilyn Dennis is -- do you ...
[0:05:22] ... Health officials are investigating a Salmonella outbreak that has reportedly sickened nearly nearly 400 people in 42 states. I US center for disease control and prevention has -- has not named all the states but Ohio. Think at least fifty people have been sickened by Salmonella since October California reported 51 cases as a last week that's. ...
[0:06:21] ... They'll -- area. This thing -- and it makes your boobs. -- business. ...
[0:18:34] ... describe desire man's Russian alter ego who is also in the arms business and comes complete with his own nuclear power armored suit. I hope not because they RD did that the first movie. He ...
[0:21:33] ... at the moment but. One source says it is going to be small a small secluded ceremony very private just close friends and family. ...
[1:40:25] ... that's my philosophy. But this I'll play a little bit of a business segment that I need to isolate I eight states would slap shot you can mean a great little they give any slap ...
[1:42:17] ... And then they don't clean it up business. ...
[1:56:51] ... job the the amount of food -- show people preparing. Is very small yet you know what you can use it over and over again so I mean you don't have to shovel whole tomato ...
[2:19:57] ... this colors in the name on the line hi good morning new business. ...
[2:22:03] ... she not really sure which of -- while she had before Christmas business. It's yeah its long yet that's right may be -- not really sure unlicensed we have a couple more minutes look at ...
[2:34:08] ... Yeah insurance now how similar background I never got lost -- teachers ANC's scanned his head. ...
[2:47:11] ... Jose is there any chance you'll ever be able to come my business we have a brand new studio we'd like to Sharia. ...
Sweet Necrophilia 8AM Hr (1/8)
Wisconsin Supreme Court to rule on sexual charges in a necrophilia case.
[0:10:07] ... happen solely by some accident of history or normal turn of the business -- And we won't get out of it by simply waiting. For a better data com. Or relying on the worn out ...
[0:14:36] ... done. And that's why we'll invest in priorities like energy and education. Health care and the new infrastructure. That are necessary to keep us strong and competitive in the 21 century you listening to cancel ...
[0:15:41] ... cleaner safer planet in the market. To improve the quality of our health care while lowering it's costs we won't make. The immediate investments necessary to ensure that within five years all of America's medical records -- computerized. This will cut waste eliminate red tape. And reduce the need to repeat. Expensive medical tests. But it just won't save billions of dollars and thousands of jobs will save lives. By reducing the deadly but preventable medical errors the pervade our health care system. To give our children the chance to live out their dreams in a world that's never been more competitive. We ...
[0:17:15] ... of our nation. It means expanding broadband lines across America that a small business and rural town can connect to compete with their counterparts anywhere in the world. It means investing in science research and technology ...
[0:18:01] ... and can't find new ones will continue the bipartisan extension of unemployment insurance and health care coverage. To help them through this crisis. Government at every level. We'll have to tighten its belt but won't help struggling states avoid vote harmful budget cuts. As long as they take responsibility and use the money to maintain essential services like police fire. Education and health -- No I understand that some might be skeptical of this point. Our government has already spent a good deal of money ...
[0:26:28] ... is not a place for government. Government should stay out of our business. President elect said -- no no no this problem is so massive. It is so enormous. Only government. Can get this when ...
Here and Now for Thursday, January 8, 2009
On today's podcast — President-elect Obama delivers a speech on the U.S. economy; Andrew Bacevich offers lessons from Gaza; a look at same-sex adoption; a report from the floor of the Consumer Electronics Show in Las Vegas; and we learn how to pronounce Lima, Ohio.
[0:01:22] ... done. And that's why we'll invest in priorities like energy and education. Health care and new infrastructure. That are necessary to keep us strong and competitive in the 21 century. ...
[0:03:21] ... yourself is if it can't come from consumers and can't come from business or housing or export we -- come from. -- the only answer is that at least in the short term the government ...
[0:04:57] ... and can't find new ones. We'll continue the bipartisan extension of unemployment insurance and health care coverage to help them through this crisis. ...
[0:06:10] ... He can only help them slightly talked about extending. Unemployment benefits and health care. What the lay off benefits -- and basic -- spectacle to bring -- our our our moral to many people's spaces ...
[0:09:47] ... in Flint, Michigan. We turn out a Stuart Altman professor of national health policy at Brandeis university's Heller school. He served in the Nixon Ford and Clinton White House's and help candidate Barack Obama craft his health policy. And Stuart Altman welcome thank you first of all your reaction to what you heard from the present -- what struck ...
[0:10:27] ... federal government to helps states. Support their safety net programs both in health care and unemployment insurance. And as well as to do jobs. ...
[0:11:58] ... we mentioned that you helped senator and presidential candidate Obama right his health care policy he's promised health care reform. Universal access are getting close to universal access but given the current crisis in the huge scope of competing demands ...
[0:12:17] ... have not seen since the Great Depression in terms of reforming our health care system. And quite the opposite it's the economic meltdown that has going to be as a catalyst because we don't do something we're gonna find that. Even if people have their jobs they're going to have day jobs without health insurance because employers will just cut -- On that as kind of friends that they can't afford so don't know why I think ...
[0:12:52] ... perspective much appreciated my pleasure that Stuart Altman he's professor of national health policy at Brandeis university's Heller school. Altman also served in the Nixon Ford and Clinton White House's. And -- candidate Barack Obama craft to health care policy. Just had a conversation with Boston University professor Andrew base -- it about the lessons president elect Obama should learn ...
[0:34:35] ... HD screens as thin as a piece of paper and laptops so small they barely cover your lap hoping to wow the media and eventually you. So joining us from the sands expo convention center ...